How the rise of the ethical consumer is transforming B2B marketing

It can often feel that PR disciplines work in opposition. Consumer is creative while financial is formal. B2B marketing (business to business) is highbrow while influencer relations are playful. When we get caught up in these internal turf wars, it’s helpful to come back to the one undeniable fact: our job is to understand people. […]

Why I’m over the term “tech PR”

As more and more industries face a wave of digital-first challengers, tech PR seems to be on a continued rise. The underlying assumption to some in the industry seems to be that if your product is tech-based, then you need something called tech PR. Follow this line of thinking as far as you can, and […]

Milk & Honey PR gives over half of group shares to its employees

Ethical, B Corp and purpose-led PR agency, Milk & Honey has transferred 55 percent of group shares to an Employee Ownership Trust (EOT). The means 52 percent of employees are now co-owners, qualifying after just 12 months at the agency.  People owned PR Today’s announcement sees Hive Group — the holding company for Milk & Honey PR in Australia, UK and North America — restructured as an EOT. The four-and-a-half-year-old business has been independently valued at £3.6M by Moore Kingston Smith, the legal firm responsible for setting up the EOT. With 55 percent of […]

Climate history — and the end of the beginning

Wednesday 26 May 2021 saw climate history in the making — but you’d be forgiven for missing the news. There were no official communiques, no fireworks, no spontaneous street parties. In fact, the announcement barely caused a ripple beyond the business pages. What we did see was a court in the Hague rule that Royal […]

Milk & Honey PR launches our new purpose offer, a one-stop destination for brands seeking sustainable ambitious growth

Today, Milk & Honey PR have launched our new purpose offer, embarking on an ambition to go beyond purpose-led storytelling to support more brands with purposeful action that nurtures reputations.  Our new offer follows our own inspiration as a B Corp, constantly pushing ourselves for change, seeking to build better business. The specialised service will blend climate- and culture- […]

Actions speak louder than words: the real value of values

Masters of words and creators of perception. There’s no doubt communications is an incredibly skilled profession. But given we don’t burn fossil-fuels or manufacture products in a factory have we somehow convinced ourselves we have less responsibility to look after our planet and our people?  From climate change to mental health, there is no quick fix to all the pressures facing our society. But has doing the bare minimum become acceptable practice?  It’s not what you make, it’s the way that you make it  Most of us are in the business […]

Why PR measurement matters

When do you know something is working? PR is often referred to as the ‘dark art’ of marketing. The very nature of brand awareness and reputation means they can be intrinsically difficult to measure – but not impossible. Measurement is key to demonstrating the value of our work. But it doesn’t have to be just […]

The art of PR-omance

Successful romantic relationships require ‘chemistry’ – the emotional connection that bonds two people together. The same can be said about PR agencies and their clients. The two parties must work together, demonstrate loyalty and commit to navigating highs, lows and everything in between.  After the cork-popping celebrations of winning a new client comes the real work. Building – and maintaining – a strong relationship that stands the test of time requires effort. But the results are always worth it, which is why our motto is ‘old is gold’.  Here’s five things we’ve […]