Milk & Honey PR gives over half of group shares to its employees
Ethical, B Corp and purpose-led PR agency, Milk & Honey has transferred 55 percent of group shares to an Employee Ownership Trust (EOT). The means 52 percent of employees are now co-owners, qualifying after just 12 months at the agency. People owned PR Today’s announcement sees Hive Group — the holding company for Milk & Honey PR in Australia, UK and North America — restructured as an EOT. The four-and-a-half-year-old business has been independently valued at £3.6M by Moore Kingston Smith, the legal firm responsible for setting up the EOT. With 55 percent of […]
Climate history — and the end of the beginning
Wednesday 26 May 2021 saw climate history in the making — but you’d be forgiven for missing the news. There were no official communiques, no fireworks, no spontaneous street parties. In fact, the announcement barely caused a ripple beyond the business pages. What we did see was a court in the Hague rule that Royal […]
Milk & Honey PR Australia marks ongoing growth with appointment of senior client manager
Milk & Honey PR Australia appoints Yvette Schlegelmilch to the role of senior client manager as the agency celebrates its 18-month milestone. With a mix of B2B and B2C experience, Yvette will play a central role in its portfolio of ambitious growth companies as it expands into new sectors. Prior to joining Milk & […]
Milk & Honey PR expands to the US
Milk & Honey PR has expanded to North America, opening an office in New York City, which will be led by Paul Cohen, who joins as partner and CEO North America. This marks the agency’s second international market expansion, after its 2019 launch in APAC, opening an office in Sydney headed by Caroline Addy. Paul brings […]
Milk & Honey PR launches our new purpose offer, a one-stop destination for brands seeking sustainable ambitious growth
Today, Milk & Honey PR have launched our new purpose offer, embarking on an ambition to go beyond purpose-led storytelling to support more brands with purposeful action that nurtures reputations. Our new offer follows our own inspiration as a B Corp, constantly pushing ourselves for change, seeking to build better business. The specialised service will blend climate- and culture- […]
Actions speak louder than words: the real value of values
Masters of words and creators of perception. There’s no doubt communications is an incredibly skilled profession. But given we don’t burn fossil-fuels or manufacture products in a factory have we somehow convinced ourselves we have less responsibility to look after our planet and our people? From climate change to mental health, there is no quick fix to all the pressures facing our society. But has doing the bare minimum become acceptable practice? It’s not what you make, it’s the way that you make it Most of us are in the business […]
Damaging double standards impacting the future of Australia’s PR industry
Several weeks ago, the Parliament of Australia passed a contentious law that will dramatically increase the cost of studying several subjects at university. Under the changes, fees for humanities and social sciences degrees will soar, while ‘job-relevant’ courses like nursing, mathematics and teaching will become cheaper. Communications will be one of the hardest hit courses […]
Milk & Honey PR grows Sydney client base
Milk & Honey, has been appointed by Morse Micro, a Sydney-based semiconductor company focused on reinventing Wi-Fi for the Internet of Things. Managing Director of the Sydney PR agency, Caroline Addy, met the Morse Micro founders in 2017 through the Cisco ANZ Innovation Hub. Since then, the start-up has brought together the brightest engineers from […]
Media relations is the same as dating
A guide for PR professionals looking to build media relationships Getting to know each other The ultimate goal of media relations is to create a relationship with a journalist so you become a reliable source of interesting stories. Before pitching a story, first do your research. You must have a clear understanding of the subject […]
Why PR measurement matters
When do you know something is working? PR is often referred to as the ‘dark art’ of marketing. The very nature of brand awareness and reputation means they can be intrinsically difficult to measure – but not impossible. Measurement is key to demonstrating the value of our work. But it doesn’t have to be just […]
