Milk & Honey PR expands to the US

Milk & Honey PR US team group photo posing

Milk & Honey PR has expanded to North America, opening an office in New York City, which will be led by Paul Cohen, who joins as partner and CEO North America. This marks the agency’s second international market expansion, after its 2019 launch in APAC, opening an office in Sydney headed by Caroline Addy. Paul brings […]

Milk & Honey PR launches our new purpose offer, a one-stop destination for brands seeking sustainable ambitious growth

Today, Milk & Honey PR have launched our new purpose offer, embarking on an ambition to go beyond purpose-led storytelling to support more brands with purposeful action that nurtures reputations.  Our new offer follows our own inspiration as a B Corp, constantly pushing ourselves for change, seeking to build better business. The specialised service will blend climate- and culture- […]

Actions speak louder than words: the real value of values

Masters of words and creators of perception. There’s no doubt communications is an incredibly skilled profession. But given we don’t burn fossil-fuels or manufacture products in a factory have we somehow convinced ourselves we have less responsibility to look after our planet and our people?  From climate change to mental health, there is no quick fix to all the pressures facing our society. But has doing the bare minimum become acceptable practice?  It’s not what you make, it’s the way that you make it  Most of us are in the business […]

Damaging double standards impacting the future of Australia’s PR industry

Several weeks ago, the Parliament of Australia passed a contentious law that will dramatically increase the cost of studying several subjects at university. Under the changes, fees for humanities and social sciences degrees will soar, while ‘job-relevant’ courses like nursing, mathematics and teaching will become cheaper. Communications will be one of the hardest hit courses […]

Milk & Honey PR grows Sydney client base

Milk & Honey, has been appointed by Morse Micro, a Sydney-based semiconductor company focused on reinventing Wi-Fi for the Internet of Things. Managing Director of the Sydney PR agency, Caroline Addy, met the Morse Micro founders in 2017 through the Cisco ANZ Innovation Hub. Since then, the start-up has brought together the brightest engineers from […]

Media relations is the same as dating

A guide for PR professionals looking to build media relationships Getting to know each other The ultimate goal of media relations is to create a relationship with a journalist so you become a reliable source of interesting stories. Before pitching a story, first do your research. You must have a clear understanding of the subject […]

Why PR measurement matters

When do you know something is working? PR is often referred to as the ‘dark art’ of marketing. The very nature of brand awareness and reputation means they can be intrinsically difficult to measure – but not impossible. Measurement is key to demonstrating the value of our work. But it doesn’t have to be just […]

The enhanced need for mental health first aiding in a remote workforce

From leaving the EU (will we, won’t we?), to the Covid-19 pandemic and resulting recession, 2020 has been a year like no other. Many of our lives as we know them have changed forever. Some of this change is for the better. A greater sense of work-life balance, a renewed appreciation of spending time with […]

The art of PR-omance

Successful romantic relationships require ‘chemistry’ – the emotional connection that bonds two people together. The same can be said about PR agencies and their clients. The two parties must work together, demonstrate loyalty and commit to navigating highs, lows and everything in between.  After the cork-popping celebrations of winning a new client comes the real work. Building – and maintaining – a strong relationship that stands the test of time requires effort. But the results are always worth it, which is why our motto is ‘old is gold’.  Here’s five things we’ve […]