Is there a ‘perfect personality type’ for PR?
People often assume that all PR people have similar personalities. Those of us working in the industry certainly know that’s not the case and – unfortunately for some – the Ab-Fab PR persona is far from the truth! Yes, the majority of us share a similar skill package, but every one of us has a […]
Perfect timing
In PR, life can be hectic moving from task to task, from one client to the next. Some days it’s all about just knuckling down and powering through a long to-do list in order to meet deadlines from clients and journalists. As a team, we often put our heads together and think about what we […]
PR vs marketing: how different can it really be?
Coming from a marketing background, I often get asked how PR differs from marketing. Since moving from the marketing world over to PR, I have learnt a LOT. I repeat, a LOT. PR isn’t just ‘free marketing’ (like I used to say). Instead, I’ve realised it’s like a secret lock into another world. You are […]
What’s it really like joining a PR start-up?
Growing pains, twelve hour days and a slow trickle of clients. Those are some of the preconceptions of joining a start-up. In reality, you are given a lot of responsibility. Clock watching becomes a thing of the past as you spin more and more plates. If you get it right, clients come on board thick […]
Interview tips from the other side of the table
Ok, so hands up, I admit I am super fussy when interviewing. I expect candidates to come in having done their homework on the company and our clients. I expect them to have a genuine interest in the news agenda and a passion for people. And I expect them to be curious, articulate, enthusiastic and […]
Then we were three!
It is exciting starting a new business. At first, every day you seem to make enormous leaps forward. Setting new infrastructure, finally getting the IT systems to all talk to one another. Getting new business opportunities in through the door. Then the manic pace starts to stabilise. Newly on-boarded clients start to find their rhythm […]
Expectations vs reality: my first month in a start-up
Energy. Bravery. Respect. Passion. Loyalty. Collaboration. These were the values that first attracted me to Milk & Honey PR. And one month in, these values are more alive than ever. Being part of something new and shiny has always appealed to me. Having spent five plus years in what was a small-sized agency, but now […]
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