The Future of the Agency Model: Navigating AI, Pricing and Strategic Positioning
What does the agency landscape actually look like behind closed doors right now? In this piece, Matt de Bakker shares candid insights from recent conversations with fellow founders and enterprise clients, unpacking the quiet shift from tactical execution to high-value strategy—and what it means for the future of agency growth.
The EU brings law and order to AI’s wild frontier
Manuel Hüttl is CEO and shareholder of Milk & Honey Germany and Chairs the PRCA’s Innovation Working Group, which develops industry frameworks, standards, tools and guidance to support agencies as they deliver innovative, effective and responsible AI. You know the story: a new technology gold rush unleashes a wealth of opportunities and a mess of problems; we enter a wild west where innovation outpaces ethical oversight and regulatory guardrails; before the regulatory posse catches up with the technology to bring peace and prosperity back to Dodge […]
The Whole World Showed Up: Building Milk & Honey in America, On Our Own Terms
Every Monday morning, I share a standout creative campaign with my team. Looked at collectively, these campaigns reveal a powerful truth about modern culture: audiences don’t want brands that just talk about an issue—they demand tangible action.
Ten Brilliant PR Campaigns & What They Teach Us About Modern Culture
Every Monday morning, I share a standout creative campaign with my team. Looked at collectively, these campaigns reveal a powerful truth about modern culture: audiences don’t want brands that just talk about an issue—they demand tangible action.
Bisexuality Demystified: A practical guide for PR professionals
Increased scrutiny from regulators, journalists, employees, and investors means ethical communications can’t be improvised.
Beyond the blue link: Why we need to talk about answer engine optimisation (AEO)
Increased scrutiny from regulators, journalists, employees, and investors means ethical communications can’t be improvised.
A royal milestone – why purpose is the ultimate business strategy
Increased scrutiny from regulators, journalists, employees, and investors means ethical communications can’t be improvised.
How to choose the right partner for sustainability and social impact storytelling
Increased scrutiny from regulators, journalists, employees, and investors means ethical communications can’t be improvised.
Digital Marketing in 2026: How UK brands choose ethical partners (and scale with confidence)
In 2026, UK brands scale with confidence by partnering with ethical digital agencies that prioritize AI-driven discovery, rigorous greenwashing governance, and transparent, outcome-based storytelling.
When you need to know who to trust, you need to KNOW who to trust
In the age of AI fakes, human trust is the ultimate PR currency.
