Why PR measurement matters
When do you know something is working? PR is often referred to as the ‘dark art’ of marketing. The very nature of brand awareness and reputation means they can be intrinsically difficult to measure – but not impossible. Measurement is key to demonstrating the value of our work. But it doesn’t have to be just […]
The art of PR-omance
Successful romantic relationships require ‘chemistry’ – the emotional connection that bonds two people together. The same can be said about PR agencies and their clients. The two parties must work together, demonstrate loyalty and commit to navigating highs, lows and everything in between. After the cork-popping celebrations of winning a new client comes the real work. Building – and maintaining – a strong relationship that stands the test of time requires effort. But the results are always worth it, which is why our motto is ‘old is gold’. Here’s five things we’ve […]
Five sustainability certifications to differentiate from the competition
An increasing number of companies are using sustainability certifications to enhance their brand reputation. Here, our plastic neutrality partner rePurpose Global outlines five different initiatives and how they can make an impact. Sustainability certifications line supermarket shelves, appealing to shoppers eager to pursue environmental reform. However, brands must carefully adopt sustainability certifications to avoid the […]
Milk & Honey bolsters all female board with Fiona Gildea
Fiona Gildea joins in September as the agency’s first UK partner, alongside three specialist and consultant hires to support Milk & Honey’s rapid international growth Milk & Honey PR continues to grow at speed. Since lockdown the agency has hired five new starters including two UK board directors and is now a team of 27 […]
Global comms through an international agency orchestra
Ailene Barr, client director at Milk & Honey PR Growing a business from one market to an international powerhouse is no mean feat. On top of language barriers, different time zones and new regulations, every country has its own unique way of doing business. It’s largely because of these nuances that brands are turning to PR to […]
Milk & Honey PR named Best Agency to Work for in UK
We awoke this morning to exciting news. Milk & Honey PR has been recognised by PRovoke Media as the Best Agency to Work for in the UK. That is pretty huge! Added to PRWeek celebrating us last month as one of the top five small agencies to work for in the UK. Plus, securing Investors in […]
Dealing with lockdown when you’re an extrovert
Lockdown poses some obvious problems for extroverts like me, who thrive on socialising in group settings. I’ve always preferred going ‘out out’ to staying ‘in in’. There’s nowhere I’d rather be than surrounded by friends, cocktail in hand, letting out my inner dancing queen. When lockdown was announced, the thought of ‘me time’ and ‘working […]
World Press Freedom Day: A reflection on media freedoms
World Press Freedom Day is an opportunity to recognise media across the world that are silenced by states. It is also a great reminder for those of us living in countries with press protections that we must continue to fight to maintain those liberties. In the last decade, over 554 journalists have been killed globally […]
Tackling the glass ceiling in PR
Tackling the glass ceiling in PR Ten years on since the passing of the revised Equality Act of 2010, gender disparity in the workplace is still an unfortunate reality. This effect is very evident in PR, an industry that despite being heavily populated by women – two-thirds (64%) of the overall workforce is female – is still dominated at board level by men. In a sector that prides itself on its progressivism, this is a troubling indictment: proof of the existence of an outdated glass ceiling that for too long has limited the potential of women both past and present. This is […]
We’ve been shortlisted for PR Week’s ‘Best Places to Work’ award!
We’re so proud of the whole team for our place on the PRWeek’s ‘Best Places to Work’ shortlist. It’s great to see so many B Corp certified agencies in being honoured. Well done to our friends at Don’t Cry Wolf, CC Group and Greenhouse PR for their nominations. Congratulations to the whole team here at […]
