How the rise of the ethical consumer is transforming B2B marketing

It can often feel that PR disciplines work in opposition. Consumer is creative while financial is formal. B2B marketing (business to business) is highbrow while influencer relations are playful. When we get caught up in these internal turf wars, it’s helpful to come back to the one undeniable fact: our job is to understand people. […]

Why I’m over the term “tech PR”

As more and more industries face a wave of digital-first challengers, tech PR seems to be on a continued rise. The underlying assumption to some in the industry seems to be that if your product is tech-based, then you need something called tech PR. Follow this line of thinking as far as you can, and […]