To ring in our fifth anniversary and celebrate the launch of our latest country opening, we’ve undergone a visual evolution and global brand refresh – unveiling a new logo, colour palette and website redesign.
The new visuals have been carried through all our online presence and marketing materials, with the revamped website serving the global factions of the brand, including the recently launched new office in Munich, Germany.
Retaining our core pillars of people-first, values-led comms, all carried out under a B-Corp certified banner, we’ve used the refresh to pivot into a more commercially diverse space, fore-fronting case studies on the new website that span consumer, B2B, tech, health and finance.
The new identity and evolved brand positioning were led by Ottilie Ratcliffe, Global Creative Director, with all visuals created by Olly Mitchell. The brand evolution builds on our strong foundation of ethical comms that focuses on the triple bottom line, but re-frames the brand strategy to accommodate accelerated expansion.
Ottilie Ratcliffe, global creative director, said: “Our agency already had one of the strongest brand propositions in the market when it hit five years recently, but the last 12 months has been unprecedented in terms of growth, client wins, talent hires and award wins and we wanted the shop window to reflect this. The brand refresh is about building on what the team has already created and setting up Milk & Honey for continued growth and diversification of our portfolio.”
Kirsty Leighton, founder & Group CEO, added: “When I started Milk & Honey from my kitchen table, I initially taught myself to code and build the website myself. Fast forward several years and we now have an in-house web design team, an outstanding Head of Content Adam Toms, a sterling creative team, and a pool of freelance talent to draw on. It was time for an evolution, one that would match the pace of our growth, and I can’t wait to see how the new positioning resonates in the industry internationally.”