Actions speak louder than words: the real value of values
Masters of words and creators of perception. There’s no doubt communications is an incredibly skilled profession. But given we don’t burn fossil-fuels or manufacture products in a factory have we somehow convinced ourselves we have less responsibility to look after our planet and our people? From climate change to mental health, there is no quick fix to all the pressures facing our society. But has doing the bare minimum become acceptable practice? It’s not what you make, it’s the way that you make it Most of us are in the business […]
Damaging double standards impacting the future of Australia’s PR industry
Several weeks ago, the Parliament of Australia passed a contentious law that will dramatically increase the cost of studying several subjects at university. Under the changes, fees for humanities and social sciences degrees will soar, while ‘job-relevant’ courses like nursing, mathematics and teaching will become cheaper. Communications will be one of the hardest hit courses […]
Milk & Honey PR grows Sydney client base
Milk & Honey, has been appointed by Morse Micro, a Sydney-based semiconductor company focused on reinventing Wi-Fi for the Internet of Things. Managing Director of the Sydney PR agency, Caroline Addy, met the Morse Micro founders in 2017 through the Cisco ANZ Innovation Hub. Since then, the start-up has brought together the brightest engineers from […]
Media relations is the same as dating
A guide for PR professionals looking to build media relationships Getting to know each other The ultimate goal of media relations is to create a relationship with a journalist so you become a reliable source of interesting stories. Before pitching a story, first do your research. You must have a clear understanding of the subject […]
The art of PR-omance
Successful romantic relationships require ‘chemistry’ – the emotional connection that bonds two people together. The same can be said about PR agencies and their clients. The two parties must work together, demonstrate loyalty and commit to navigating highs, lows and everything in between. After the cork-popping celebrations of winning a new client comes the real work. Building – and maintaining – a strong relationship that stands the test of time requires effort. But the results are always worth it, which is why our motto is ‘old is gold’. Here’s five things we’ve […]
Five sustainability certifications to differentiate from the competition
An increasing number of companies are using sustainability certifications to enhance their brand reputation. Here, our plastic neutrality partner rePurpose Global outlines five different initiatives and how they can make an impact. Sustainability certifications line supermarket shelves, appealing to shoppers eager to pursue environmental reform. However, brands must carefully adopt sustainability certifications to avoid the […]
Global comms through an international agency orchestra
Ailene Barr, client director at Milk & Honey PR Growing a business from one market to an international powerhouse is no mean feat. On top of language barriers, different time zones and new regulations, every country has its own unique way of doing business. It’s largely because of these nuances that brands are turning to PR to […]
How to write a punchy boilerplate
Brittany Farquhar, senior client executive at Milk & Honey PR Boilerplates are essential components of many PR materials – most often seen at the bottom of a press release. They are a mini “about us” section, so you might be asking yourself, what’s the big deal? Their importance can be judged by the fact that they are normally the first piece of PR material we […]
Milk & Honey PR named Best Agency to Work for in UK
We awoke this morning to exciting news. Milk & Honey PR has been recognised by PRovoke Media as the Best Agency to Work for in the UK. That is pretty huge! Added to PRWeek celebrating us last month as one of the top five small agencies to work for in the UK. Plus, securing Investors in […]
World Press Freedom Day: A reflection on media freedoms
World Press Freedom Day is an opportunity to recognise media across the world that are silenced by states. It is also a great reminder for those of us living in countries with press protections that we must continue to fight to maintain those liberties. In the last decade, over 554 journalists have been killed globally […]
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