Is there a ‘perfect personality type’ for PR?
People often assume that all PR people have similar personalities. Those of us working in the industry certainly know that’s not the case and – unfortunately for some – the Ab-Fab PR persona is far from the truth! Yes, the majority of us share a similar skill package, but every one of us has a […]
Perfect timing
In PR, life can be hectic moving from task to task, from one client to the next. Some days it’s all about just knuckling down and powering through a long to-do list in order to meet deadlines from clients and journalists. As a team, we often put our heads together and think about what we […]
The birth of a power brand!
Corlytics was our very first client, so it will always have a special place in our hearts. Like us, it was a brand that was seeking to push out to market for the first time from January 2017. The business was set up in 2013 and had spent the next four years developing its products […]
PR vs marketing: how different can it really be?
Coming from a marketing background, I often get asked how PR differs from marketing. Since moving from the marketing world over to PR, I have learnt a LOT. I repeat, a LOT. PR isn’t just ‘free marketing’ (like I used to say). Instead, I’ve realised it’s like a secret lock into another world. You are […]
