Diversity, inclusion and belonging: How and why I came to Milk & Honey
Diversity, inclusion and belonging: How and why I came to Milk & Honey Growing up in a community where traditional career paths such as medicine and law were highly encouraged, I found there was never much guidance into exploring other opportunities. As a person who believes that knowledge is power, the growing influence of the […]
Milk & Honey PR grows Sydney client base
Milk & Honey, has been appointed by Morse Micro, a Sydney-based semiconductor company focused on reinventing Wi-Fi for the Internet of Things. Managing Director of the Sydney PR agency, Caroline Addy, met the Morse Micro founders in 2017 through the Cisco ANZ Innovation Hub. Since then, the start-up has brought together the brightest engineers from […]
Media relations is the same as dating
A guide for PR professionals looking to build media relationships Getting to know each other The ultimate goal of media relations is to create a relationship with a journalist so you become a reliable source of interesting stories. Before pitching a story, first do your research. You must have a clear understanding of the subject […]
Why PR measurement matters
When do you know something is working? PR is often referred to as the ‘dark art’ of marketing. The very nature of brand awareness and reputation means they can be intrinsically difficult to measure – but not impossible. Measurement is key to demonstrating the value of our work. But it doesn’t have to be just […]
The enhanced need for mental health first aiding in a remote workforce
From leaving the EU (will we, won’t we?), to the Covid-19 pandemic and resulting recession, 2020 has been a year like no other. Many of our lives as we know them have changed forever. Some of this change is for the better. A greater sense of work-life balance, a renewed appreciation of spending time with […]
The art of PR-omance
Successful romantic relationships require ‘chemistry’ – the emotional connection that bonds two people together. The same can be said about PR agencies and their clients. The two parties must work together, demonstrate loyalty and commit to navigating highs, lows and everything in between. After the cork-popping celebrations of winning a new client comes the real work. Building – and maintaining – a strong relationship that stands the test of time requires effort. But the results are always worth it, which is why our motto is ‘old is gold’. Here’s five things we’ve […]
Five sustainability certifications to differentiate from the competition
An increasing number of companies are using sustainability certifications to enhance their brand reputation. Here, our plastic neutrality partner rePurpose Global outlines five different initiatives and how they can make an impact. Sustainability certifications line supermarket shelves, appealing to shoppers eager to pursue environmental reform. However, brands must carefully adopt sustainability certifications to avoid the […]
Milk & Honey bolsters all female board with Fiona Gildea
Fiona Gildea joins in September as the agency’s first UK partner, alongside three specialist and consultant hires to support Milk & Honey’s rapid international growth Milk & Honey PR continues to grow at speed. Since lockdown the agency has hired five new starters including two UK board directors and is now a team of 27 […]
A beginner’s guide: successfully working with a PR agency
Lewis Oakley, client manager In 2020, a company cannot get by on just delivering an outstanding product or service, it also needs outstanding messaging with heart. Not everything in lockdown has been negative. We have reduced our carbon footprint, actively looked out for one another and have a new found appreciation of keyworkers. This awoken consciousness is spilling into consumer selection behaviours. Consumers want to know the […]
Global comms through an international agency orchestra
Ailene Barr, client director at Milk & Honey PR Growing a business from one market to an international powerhouse is no mean feat. On top of language barriers, different time zones and new regulations, every country has its own unique way of doing business. It’s largely because of these nuances that brands are turning to PR to […]
