Beyond the blue link: Why we need to talk about answer engine optimisation (AEO)
Increased scrutiny from regulators, journalists, employees, and investors means ethical communications can’t be improvised.
When you need to know who to trust, you need to KNOW who to trust
In the age of AI fakes, human trust is the ultimate PR currency.
AI Reality Check
Burning Down The House. Reality: One might argue that the potential risks of artificial intelligence (AI) currently dominate the public discourse about it. According to the majority of popular narratives, AI is about to decide humanity’s fate by increasingly taking over people’s tasks and replacing human relationships with autonomous agents for both professional and personal […]
