The Future of the Agency Model: Navigating AI, Pricing and Strategic Positioning
What does the agency landscape actually look like behind closed doors right now? In this piece, Matt de Bakker shares candid insights from recent conversations with fellow founders and enterprise clients, unpacking the quiet shift from tactical execution to high-value strategy—and what it means for the future of agency growth.
The EU brings law and order to AI’s wild frontier
Manuel Hüttl is CEO and shareholder of Milk & Honey Germany and Chairs the PRCA’s Innovation Working Group, which develops industry frameworks, standards, tools and guidance to support agencies as they deliver innovative, effective and responsible AI. You know the story: a new technology gold rush unleashes a wealth of opportunities and a mess of problems; we enter a wild west where innovation outpaces ethical oversight and regulatory guardrails; before the regulatory posse catches up with the technology to bring peace and prosperity back to Dodge […]
Beyond the blue link: Why we need to talk about answer engine optimisation (AEO)
Increased scrutiny from regulators, journalists, employees, and investors means ethical communications can’t be improvised.
When you need to know who to trust, you need to KNOW who to trust
In the age of AI fakes, human trust is the ultimate PR currency.
AI Reality Check
Burning Down The House. Reality: One might argue that the potential risks of artificial intelligence (AI) currently dominate the public discourse about it. According to the majority of popular narratives, AI is about to decide humanity’s fate by increasingly taking over people’s tasks and replacing human relationships with autonomous agents for both professional and personal […]
