The Future of the Agency Model: Navigating AI, Pricing and Strategic Positioning
What does the agency landscape actually look like behind closed doors right now? In this piece, Matt de Bakker shares candid insights from recent conversations with fellow founders and enterprise clients, unpacking the quiet shift from tactical execution to high-value strategy—and what it means for the future of agency growth.
The art of PR-omance
Successful romantic relationships require ‘chemistry’ – the emotional connection that bonds two people together. The same can be said about PR agencies and their clients. The two parties must work together, demonstrate loyalty and commit to navigating highs, lows and everything in between. After the cork-popping celebrations of winning a new client comes the real work. Building – and maintaining – a strong relationship that stands the test of time requires effort. But the results are always worth it, which is why our motto is ‘old is gold’. Here’s five things we’ve […]
