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Milk & Honey consolidates sustainability expertise into new global specialist division

Zharina Conor Manuel Caroline

Leading global B Corp PR Agency, Milk & Honey PR, bolsters sustainability offer to address rising client demand to do better business


Milk & Honey, confirmed last week as number 11 in the PR Week Top 150: ESG , has announced the launch of a new division to provide ESG, impact and purpose communications support to clients of all sizes. 

The new division, to be known as imPACT, is formed with the following mission in mind:  

“Making an impact is a journey. Milk & Honey works with businesses who are passionate about making a meaningful pact with the world around them, supporting them in communicating their sustainability and impact programmes authentically, in a way all audiences can understand.” 

Since inception, the company has focused on nurturing the reputations of purpose-driven brands. Now with offices in London, New York and Munich, the team is representing a range of purpose-focused brands, including BMW Foundation, Luker Chocolate, North Sails, NESsT, Cogo, Epson, SENS Energy and Freyja Foundation. As the world’s highest scoring B Corp communications agency, Milk & Honey is driven to do business in a way that benefits people, purpose, and planet. 

Manuel Hüttl, CEO of Germany, Zharina Arnaldo global media director, Caroline Gruen, global client services director and Conor Douglass, US client director, will be leading the company’s focus in this growing space.  

Outside of client work, Milk & Honey is equally committed to operating according to its purpose-led values. The agency has its own podcast, Untick the Box, which gives voice to individuals from diverse backgrounds to discuss the work they are doing to make their industry more inclusive, and the barriers they have overcome to get to where they are today.  

Recently, Milk & Honey launched its Purpose Academysix-month programme comprising of workshops and 1-2-1 sessions, in which Milk & Honey team members provide pro-bono training for global charities and not-for-profit organisations to run their own highly effective campaigns. 

The agency has also partnered with number of leading charities and not-for-profit organisations, including environmental justice organisationBees for Refugees, children’s charity Make-A-Wish Foundation, and refugee not-for-profit TechFugees.  

Kirsty Leighton, founder and Group CEO of Milk & Honey, said: “Every company across every sector is facing increasing pressure to ensure they’re providing services in a way which consider not just profit, but also the businesses’ impact on society and the environment. Consumers expect better from the brands they work with. But knowing where to start can be challenging. 

Manuel Hüttl, CEO Germany and sustainable reputation specialist, commented: We work with clients to help tell their brand story and that of the work they’re doing from an ESG perspective, in a credible, meaningful way.  

There is no room for greenwashing. This approach needs to start with a genuine commitment and grow from there. In close collaboration with our partners, including B Corp, we’re excited to share our expertise in what is already a key area for Milk & Honey, with many more existing and new clients.”  

For more information on Milk & Honey’s B Corp accreditation: 

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