Purpose
Human Managed is a cloud-native data and AI service platform that improves decision efficiency across cyber, digital and risk outcomes.
Entering a new growth phase, Human Managed seeks to embed and enhance its business impact.
Engagement
First stage discovery and audience identification informs:
1) a shift in Human Managed storytelling from products to outcomes;
2) thought leadership content most meaningful to target audiences;
3) amplify brand narratives and CEO Karen Kim’s personal journey as CEO and business leader across the right channels.
The second stage unites the strategy, with a whitepaper that coalesces the Human Managed brand around the concept of a “collaborative catalyst”. Messaging focuses on business and tech leaders in banking and finance. With story angles adapted to industry / specialism-specific needs, the whitepaper is a valuable content and lead generation resource.
Effect
Outcomes-first and thought leadership messaging bring deep penetration in industry-leading publications, while leadership perspectives feature in interviews, bylines and podcast guest slots.
As Human Managed emerges as a powerful voice in APAC tech, the company transforms from start-up to industry disruptor.
"Milk & Honey PR has been instrumental in helping us not only share our story but also build collective value through thoughtful, impactful communications. And all throughout, it’s been a creative, collaborative and fun engagement."
- Human Managed
Project Credits
- Images courtesy of Human Managed
