We know that time is running out to take action against catastrophic climate change ― and we know that business has to be part of the solution. It’s an understanding that inspired Milk & Honey to create the global imPACT division last year.
Milk & Honey is a B Corp pioneer and has always been led by a ‘better business’ ethos. It’s an approach that sees people, purpose and planet as critical to profitability ― you can read about our 2024 actions here. Creating imPACT took this to the next level: focusing our efforts to deliver a compelling and coherent offer to purpose-driven clients.
Today, imPACT combines creative, digital, messaging and ESG expertise to help communicate purpose more effectively as businesses work to build a better world.
Partnerships with purpose
Over the past 12 months, imPACT has been the framework around which we’ve built support for some truly pioneering and paradigm shifting organisations.
- We partner, for example, with Austria-based brand waterdrop to raise awareness of its health improving and planet enhancing aims. waterdrop works to make the world a better place by encouraging us all to drink more water ― and kick our addictions to sugary drinks, while at the same time reducing plastic use.
- We support sustainable and ethical chocolate producer, Luker Chocolate, as it works to bring value to customers, farmers, farming communities and the land. In 2024, we worked with them on their genuinely inspiring Sustainability Report.
- We work with the BMW Foundation on multiple projects to communicate and help drive its ambitious goals. The Foundation seeks to make a positive difference by promoting responsible leadership – harnessing the power of industry to scale solutions that will solve some of our most pressing and intractable challenges, including climate change.
- We support Movember ― the now global movement that’s focused on promoting men’s health and wellbeing. Together, we engage and inspire audiences to address issues such as testicular and prostate cancer, as well as encouraging men to open up about their mental health.
- We’ve also done a lot of work with North Sails, a global sail, equipment and apparel brand that commits to regenerate the oceans that inspire it. We’ve helped to highlight North Sail’s work ― with their efforts recognised by the United Nations Fashion Lifestyle Network (UNFLN). The brand was asked to display its Ocean Positive clothing at the UN’s iconic New York headquarters, and its Chief Sustainability Officer has been invited to contribute to UN webinars on sustainable apparel.
Sharpening ESG communications
imPACT has also helped us sharpen our focus on ESG communications as they continue to emerge as a pressing client priority. In the past year, Milk & Honey appointed a new Head of ESG, with the experience, skills and insight needed to navigate clients through a rapidly changing ESG landscape ― increasingly dominated by regulation and compliance.
imPACT helps us stay ahead of the ESG curve: we’re currently 11th in PR Week UK’s Top 150 ESG rankings; and have been recognised as Best PR Agency Approach to Sustainability and Purpose at the 2023 ESG Awards. We’re determined to expand our offer; we understand that ESG is becoming increasingly complex and crosses a lot of operational boundaries, so are exploring partnerships with other specialists to deliver a comprehensive ESG service.
Addressing the climate emergency
As the world’s highest scoring B Corp communications agency ― and because we’re citizens of planet earth ― Milk & Honey is committed to using its resources to tackle the climate emergency.
imPACT is now our primary (obviously renewably powered!) vehicle to support clients. We have worked with organisations offering carbon management solutions, run campaigns to inform the global climate conversation at COP and helped raise awareness of truly transformational innovations in climate finance.
We will also never work with organisations that harm people or planet. Carrying this forward, we are signatories of the Clean Creatives pledge, which supports our commitment to have 0% high carbon clients.
Looking ahead
Milk & Honey understands the communications challenge: the need to reframe narratives; sharpen focus on actions as well as words; and address the disconnect between policy and public opinion. At Milk & Honey we believe that collaboration is key – this is why we will continue to grow imPACT and work with partners and clients who share our belief that businesses must lead the way to a fairer, cleaner and more sustainable world.
If you would like to partner with us, contact imPACT@milkandhoneypr.com
Author: Partner & Global Media Director, Zharina Arnaldo
