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From University to PR – A Graduate’s Journey

Having graduated from university last summer studying Business and Management, it was time to get my foot in the door of the working world.

What did I want to do and where?

Since graduating from Oxford Brookes University, I knew straight away I wanted to enter a digital media/marketing space. Fascinated by the rapidly changing future of digital and emerging technologies, my father was a big mediator in my reasoning to explore this industry further. After a lot of research, I knew this is what I want to do for the foreseeable future.

This was the first box ticked in pursuit of a career. However, even after scrapping the bottom of the barrel in job searching, I thought I was never going to find a suitable role in the digital PR field.

Locating the hive

After graduating, I set my heart on locating to London. This is where I was fortunate enough to find a two-week internship at Milk & Honey PR. I’ve always known of the PR industry and its principles, but you never really know what a job role entails until you fully learn the functions and specific skills required. Despite being nervous to join the hive, I was graced with the introduction of some amazing, hard-working bees.

Life as a bee intern

I have never experienced working with such a fun, energetic and determined team until now. Everyone has been very considerate of my time and supportive in my eagerness to learn. Even during their busy schedules, the team always put down their pen and paper to answer even the simplest of questions.

During my time at Milk & Honey PR, I predominantly focussed on the digital offerings of the agency. In particular, understanding how Milk & Honey PR run their client social channels and online advertising. I also assisted on press releases, compiling media lists, supporting with new revenue clients and pitching to editors. All of which, I found extremely informative.

Building upon my knowledge of digital tools, I found Canva, Hootsuite and Cision (a public relations and earned media software company and services provider) the most interesting to use.

What’s Next?

For the moment, I have closed the chapter on education in my book. The start of the new decade has shown me a new light in PR, particularly agency side. Working for this side of the business industry is something I will strongly consider when searching for my next job.

Thank you to everyone at Milk & Honey PR for all they have done for me. It was great to get to know everyone. I must also give a massive shout out to the Queen Bee, Kirsty Leighton. Without her I would not have had the opportunity to experience the PR life.

All the best to the hive in the new decade! Once a bee, always a bee!

Sam is a Digital Client Assistant at Milk & Honey PR and can be found on LinkedIn.

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