Five lessons from ‘Black Myth: Wukong’ for compelling brand storytelling

In today’s digital age, where audiences are bombarded with information, the power of storytelling has never been greater or more crucial.  The current gamers’ game  – Black Myth: Wukong – stands out as a masterclass in engaging and enthralling millions around the world. This game is steeped in Chinese mythology and inspired by the classic Chinese tale, Journey to the West. It has captivated a global audience with […]

People, Purpose, Planet 2024